It is a process of improving the traffic to a web site using natural and organic techniques. Such techniques aim to place a web site higher in the search results listings, thus with a higher probability of attracting visitors.
Strategy/ SEO Phases
- Keyword Research
- Shortlist Keyword
- Implementation of On-Page Activities
- Implementation of Off-Page / Link Building Activities
- Mapping of keywords with relevant pages
- Review Progress & Reporting
1. Keyword Research
If keyword is provided by the client then this step will not be implemented, else we will do a keyword research based on the site wherein we will provide a list of keywords with their competition, global & local search volumes specified in a appropriate format.
2. Mapping of keywords with relevant pages
After finalization of keywords we will study the website & target the most relevant pages soothing the keywords. We will note down the keywords with the page to be targeted in a appropriate format for further onpage activities. This is called as mapping process which helps the keywords to rank high faster with the most relevant mapped urls.
3. Implementation of On-Page Activities
- Write unique keyword rich Title Tag.
- Creating Optimized Meta Description for every keyword.
- Mention the relevant keywords for Meta Keyword field.
- H1, H2, H3, H4 Tags (include your main keywords).
- Effective use of robots.txt file.
- Creating & uploading the updated XML Sitemap.
On-Page Activities are carried to make the website Search engine friendly which enables the search engine crawlers to crawl our web pages in a simple & systematic manner resulting in higher crawling frequency which in turn helps our keyword ranking process.
4. Implementation of Off page / Link Building Activities:
Once the On-Page activities are done we will have to start with the link building process.
Link Building process helps to ping the search engines with the links to our targeted webpage with its relevant keywords helping the search engine recognize the webpage importance with the triggered keyword & thus increases the rank of our website in its search query results.
Off – Page Activities will include the following activities per month basis:
- Article Writing
- Article Submissions
- Directory Submissions
- Social Bookmarking Submissions
- Business Synopsis
- Press Release Submissions
- Classified Submissions
- Blog Commenting
5. Review Progress & Reporting:
At the end of every month we will review the progress & accordingly will prepare a report & submit to the Client.